Web design for small business, priced before we start

Most Australian businesses are small, and fewer than half of the smallest ones have a website of their own. We design and build custom, fast websites for sole traders and small teams, at fixed prices from $1,500, with the local search basics done properly.

Page updated 19 October 2026

Small business team planning at a table

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Why it matters

Most small businesses still don't own a website

Australia had 2,814,778 actively trading businesses at June 2026, and about 97% of them employ fewer than 20 people, according to the ABS Counts of Australian Businesses. Yet in the ABS's 2024-25 business survey, only 44.6% of businesses with up to four people had their own website or app. Among businesses with 5 to 19 people, it was 68.7% (ABS Characteristics of Australian Business).

Plenty of the rest rely on Facebook or Instagram: 51% of businesses in the same survey used social media for their online presence. That works until reach drops, the rules change or an account gets locked. A website is the one place online you control, and it's what your Google Business Profile points to when someone searches for what you do nearby.

And most of those searches happen on Google. The ACCC found Google handled nearly 94% of general search queries in Australia in August 2024, and the ACMA reported that 97% of adults went online on a mobile phone in 2025. A small business website has to read well on a phone first.

Fixed prices

Small business website packages and what they cost

Three packages, each confirmed as one fixed quote before any work starts. No hourly billing and no lock-in contract.

Small business website packages
PackageBest forWhat you getPrice (inc. GST)Time
LaunchSole traders, tradies and new businessesUp to 3 designed pages, copy help, contact form and click-to-call, SEO foundations, Google Analyticsfrom $1,500about 1 week
GrowEstablished small businesses that want more enquiries6 to 8 pages, a custom design system, service and suburb pages, Google Business Profile link-up, conversion tracking, handover trainingfrom $3,500about 2 weeks
E-commerceSmall businesses selling onlineA full Shopify or WooCommerce store with products, checkout, payments, shipping, GST and Afterpay set upfrom $5,5002 to 3 weeks

For context, Airtasker's website design price guide (last updated December 2023) puts small business website design on its marketplace at $2,500 to $5,000. You can compare our packages in detail or read what drives the cost of a website in Sydney.

Running costs after launch are small: a domain name, hosting, and if you want someone else to handle updates, a care plan at a flat monthly fee that you can cancel any time.

What's included

What every small business site we build includes

Pages that load fast on a phone

Google's Core Web Vitals ask for the main content to appear within 2.5 seconds, a response to taps within 200 milliseconds and a layout that doesn't jump around. We build to those targets from the first page, because a slow site on mobile data loses a customer before they've read your name.

Local search foundations

Titles, descriptions, schema markup, a sitemap and a link-up with your Google Business Profile. Google ranks local results on relevance, distance and prominence, and prominence includes your reviews and the websites that link to you. The site and the profile need to back each other up. Here's why some businesses don't show up on Maps.

Help with the words

Most owners aren't writers and shouldn't have to be. We shape each section around what customers ask before they pick up the phone: what you do, where you do it, roughly what it costs and how to reach you.

Accessible by default

The Australian Human Rights Commission's 2025 guidelines on equal access to digital goods and services point businesses to the WCAG standard. We use proper headings, readable contrast, labelled form fields and keyboard support, which also helps search engines read the page.

Security basics

HTTPS, up-to-date software and multi-factor sign-in for the admin area, in line with the Australian Cyber Security Centre's advice to secure your website. It matters: 21% of businesses in the ABS 2024-25 survey reported a cyber security incident.

A handover, so you're not stuck with us

At launch we show you how to change text, photos, opening hours and prices yourself. If you'd rather not, a care plan covers hosting, updates, backups and small changes.

DIY or designer

Wix, Squarespace or a web designer?

Website builders are a fair choice when the budget is close to nothing and you have evenings to learn one. The costs show up later: a template that looks like other businesses' sites, less control over speed and search settings, and a subscription that never ends. Our comparison of Wix and Squarespace with a custom website goes through it line by line.

A designer earns the fee when the site has to win work. That means the moment a customer compares three businesses on their phone and picks one in under a minute, and the searches for your service in your own suburb. Those are the two jobs we build for.

Near you

A small business web designer near you

We're based in Macarthur, in the Campbelltown and Ingleburn area of South West Sydney, and work with small businesses across Sydney. If you're nearby we're happy to meet in person, and most projects run over video calls and a private preview link either way.

There are pages for each South West Sydney suburb we cover, plus Parramatta, the Inner West, the North Shore and the Eastern Suburbs. Recent small business work includes a Fairfield immigration law firm, a Western Sydney solar installer and a family restaurant with online bookings.

If you want free advice on the business side too, Service NSW's Small Business Advisory offers NSW businesses up to four hours of free advice a year, including on digital skills.

Good to know

Small business web design questions, answered

How much does a small business website cost in Australia?
Most professionally built small business sites cost a few thousand dollars. Airtasker's price guide, last updated in December 2023, puts small business website design at $2,500 to $5,000. Our fixed prices start at $1,500 for a three-page Launch site, $3,500 for a Grow site of six to eight pages and $5,500 for an online store, all including GST. After launch, budget for a domain, hosting and, if you want help with updates, a monthly care plan.
Should I use Wix or Squarespace, or hire a web designer?
Use a builder if your budget is very small and you have time to set it up and maintain it yourself. Hire a designer when the site needs to bring in work, because a designer handles the structure, copy, speed and local search settings that builders leave to you. Our Wix and Squarespace comparison covers cost, control and what happens if you want to move later.
Do I need a website if my business is already on Facebook and Instagram?
Social media helps people find you, but you don't control it: reach changes, rules change and accounts can be locked. A website is yours, it's what your Google Business Profile links to, and it can answer the questions people ask before they call. In the ABS 2024-25 survey, 51% of businesses used social media for their online presence, but only 44.6% of businesses with up to four people had their own website or app.
How long does it take to build a small business website?
About a week for a Launch site of up to three pages, about two weeks for a Grow site of six to eight pages, and two to three weeks for an online store. The usual hold-up is content, so we help with the copy and tell you at the start which photos and details we need from you.
Will a website help my business show up in near me searches?
Yes, alongside your Google Business Profile. Google ranks local results on relevance, distance and prominence, and prominence includes your reviews and links from other websites. A fast site with clear service and suburb pages tells Google what you do and where, and the profile carries the rest. Nobody can pay Google to rank higher in the local map results.
Can I update my website myself?
Yes. At launch we walk you through changing text, photos, opening hours and prices. If you'd rather hand that off, our care plan covers hosting, updates, backups and small changes for a flat monthly fee, with no lock-in contract.
What does a small business website legally need in Australia?
It depends on the business. If you're covered by the Privacy Act (many small businesses with turnover of $3 million or less aren't, but health service providers are, whatever their size), you need a clear, current privacy policy, usually on your website. If you collect emails for marketing, the Spam Act requires consent and an easy way to unsubscribe. Reviews and testimonials must be genuine under ACCC rules. We flag what applies to you during the build.

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